Just thinking a little more about the things I’ve tried.
- you’re right about the structure of the post. Lots of white space is good and an engaging first three lines helps to get people engaged enough to click the see more button.
- I’ve not had a massive amount of success with hashtags but you don’t know how many people are seeing the posts in the background because of these hashtags that could be helping to build your presence in the background. So I’m going to continue with the hashtags.
- commenting on other peoples posts and adding value for them has been really helpful. People have followed and connected to me after that and the viewed my posts.
- having a good profile page is vital as this is where they’ll go to see what you’re up to beyond your particular post
- different of types of post are good. So a mixture of things that utilises the full suite of LinkedIn features seems to be liked by the algorithm. So pictures, carousel posts, video, polls. Try them all.
- polls have been really good as they encourage engagement naturally and the algorithm seems to push them throughout the poll period and you seem to get slower but more consistent impressions over a period of time working away in the back ground.
I’m going to write a similar blog to yours soon as I loved what you did with the spreadsheet analysis.
This was another basic blog I wrote a few weeks back.
That's exactly why I've written this article and it is good to read what other people are doing and build on the top of each other's knowledge.
I like what you say. I will try some of this. I am now experimenting with multiple post types and, at some point, I would like to write on that.
Interesting what you say here: "Commenting on other peoples posts and adding value for them has been really helpful. People have followed and connected to me after that and the viewed my posts."
What is your strategy to find relevant content to comment on? Do you get any subscribers from this activity (or rather LinkedIn followers)?
I am curious. I have tried searching by hashtags, but I have mostly found content which was not that relevant. The one that is served on the home page seems better for that purpose (but its content is also quite random, so I do not necessarily have much to say about that).
Thanks for your research and analysis of posting on LinkedIn. I've been on there for years, but now am focusing on how to bring members to my Substack. I'll definitely explore your ideas!
I'm also trying Twitter. So far it has been a lot of effort with minimal results. I believe I need to get more followers in order to improve my impressions there. Time will tell. I have met some unique people there, so that's a plus!
Nice analysis, Livio. Appreciate the call-out on LinkedIn. I have a huge following on LinkedIn and have been trying to translate that to here at Substack. A couple of subscribers, but little return for the effort so far. I'll try some of your techniques. Anxious to see an analysis of how YOUR results improve over time using the stuff you analyzed. David - "The Art of Unintended Consequences!"
Just read your article. Thank you for posting about this specific journey! I’ve just come off a social media break to decide which apps I’d like to connect on and LinkedIn was top of the list. I look forward to applying some of these principles and letting you know the LinkedIn-Substack journey goes! Definitely share any updates as you try new things.- Lauren
Yes, please. Would be wonderful to read about your experience, which might easily be quite different from mine, considering how quickly social media platforms are changing. All the best, Lauren.
1. Engaging repeatedly on Linkedin, with posts, likes and comments
2. Adding as friend the people that follow you or like your posts
3. Chatting with them and provide some free value
4. And… wait!
The core lesson for me is that it takes time to get people out of LinkedIn and follow you elsewhere. And takes multiple touchpoints to produce tangible results.
I love your insight and analysis. I am using several social media platforms, including LinkedIn, hoping to bring people back to sign up for my Substack. Your checklist will help improve my social media posting. I also write on a wide range of topics, so what you said is supportive, as I always strive for diversity and issues that will be helpful, supportive, and meaningful for my readers. Thanks, Ron
Thanks Ron. Happy to know how it will go with the checklist. And to eventually integrate your feedback. Thanks to Martin, I have already integrated a new point called "Engaging first 3 lines"!
Thanks Livio.
I’m in basically the same position as you. I returned to the platform in late September with the purpose of driving traffic to my Substack!
This is a great post. I’ve written something similar but didn’t think of a post review like that.
Love it.
Just thinking a little more about the things I’ve tried.
- you’re right about the structure of the post. Lots of white space is good and an engaging first three lines helps to get people engaged enough to click the see more button.
- I’ve not had a massive amount of success with hashtags but you don’t know how many people are seeing the posts in the background because of these hashtags that could be helping to build your presence in the background. So I’m going to continue with the hashtags.
- commenting on other peoples posts and adding value for them has been really helpful. People have followed and connected to me after that and the viewed my posts.
- having a good profile page is vital as this is where they’ll go to see what you’re up to beyond your particular post
- different of types of post are good. So a mixture of things that utilises the full suite of LinkedIn features seems to be liked by the algorithm. So pictures, carousel posts, video, polls. Try them all.
- polls have been really good as they encourage engagement naturally and the algorithm seems to push them throughout the poll period and you seem to get slower but more consistent impressions over a period of time working away in the back ground.
I’m going to write a similar blog to yours soon as I loved what you did with the spreadsheet analysis.
This was another basic blog I wrote a few weeks back.
https://neverstoplearning1.substack.com/p/can-the-linkedin-algorithm-be-hacked
Thanks for the feedback, Martin.
That's exactly why I've written this article and it is good to read what other people are doing and build on the top of each other's knowledge.
I like what you say. I will try some of this. I am now experimenting with multiple post types and, at some point, I would like to write on that.
Interesting what you say here: "Commenting on other peoples posts and adding value for them has been really helpful. People have followed and connected to me after that and the viewed my posts."
What is your strategy to find relevant content to comment on? Do you get any subscribers from this activity (or rather LinkedIn followers)?
I am curious. I have tried searching by hashtags, but I have mostly found content which was not that relevant. The one that is served on the home page seems better for that purpose (but its content is also quite random, so I do not necessarily have much to say about that).
And I am looking forward to read your new article!
Thanks for your research and analysis of posting on LinkedIn. I've been on there for years, but now am focusing on how to bring members to my Substack. I'll definitely explore your ideas!
I'm also trying Twitter. So far it has been a lot of effort with minimal results. I believe I need to get more followers in order to improve my impressions there. Time will tell. I have met some unique people there, so that's a plus!
Thanks for sharing your experience! Looking forward to know more about what you're gonna learn!
Nice analysis, Livio. Appreciate the call-out on LinkedIn. I have a huge following on LinkedIn and have been trying to translate that to here at Substack. A couple of subscribers, but little return for the effort so far. I'll try some of your techniques. Anxious to see an analysis of how YOUR results improve over time using the stuff you analyzed. David - "The Art of Unintended Consequences!"
Yeah, David. For now, compared to the effort I am putting in it, I cannot say the results are satisfactory. Many followers, little subscribers.
I will definitely keep testing and using my insights to improve. And possibly write again on the topic, maybe in some weeks or months.
Just read your article. Thank you for posting about this specific journey! I’ve just come off a social media break to decide which apps I’d like to connect on and LinkedIn was top of the list. I look forward to applying some of these principles and letting you know the LinkedIn-Substack journey goes! Definitely share any updates as you try new things.- Lauren
Yes, please. Would be wonderful to read about your experience, which might easily be quite different from mine, considering how quickly social media platforms are changing. All the best, Lauren.
Excellent information. I have been interested in writing more for LinkedIn. This article gives me a headstart.
Great, Janice. And I also think most of the recommendation on post writings can be applied to other social networks too!
P.s.: I love your Substack :)
Livio, Thanks so much for your kind words and for the nugget of information.
LinkedIn Algorithms are so odd :) Thanks for sharing!
Yeah. And they change so frequently.
Now I am adopting this strategy:
1. Engaging repeatedly on Linkedin, with posts, likes and comments
2. Adding as friend the people that follow you or like your posts
3. Chatting with them and provide some free value
4. And… wait!
The core lesson for me is that it takes time to get people out of LinkedIn and follow you elsewhere. And takes multiple touchpoints to produce tangible results.
I love your insight and analysis. I am using several social media platforms, including LinkedIn, hoping to bring people back to sign up for my Substack. Your checklist will help improve my social media posting. I also write on a wide range of topics, so what you said is supportive, as I always strive for diversity and issues that will be helpful, supportive, and meaningful for my readers. Thanks, Ron
Thanks Ron. Happy to know how it will go with the checklist. And to eventually integrate your feedback. Thanks to Martin, I have already integrated a new point called "Engaging first 3 lines"!